Are you reaching your fans on the media platforms they really use or just where you think they hang out? Studies show that, apart from television, sports fans consume most of their sports media on social platforms, live streaming, and mobile apps.
OTO Digital Solutions, your partner in digital marketing services in Canada, shows you how to leverage three effective digital tools for maximum fan engagement.
Interactive Social Media
Social media is in itself a fantastic tool for engaging sports fans, as it's affordable and easily accessible on mobile phones. There are also strategies you can use on different social media platforms to connect with fans.
For example, you can provide live updates, livestream games or post-game discussions and allow fans to comment, post polls or put together quizzes on your social media pages. Setting up a channel for live streaming is cost-effective, and you can make an income from paid subscriptions or maximize reach with free streaming.
Sports Mobile App
Create a mobile app for your sports team so fans can follow you on the go. Mobile apps are becoming one of the preferred methods of media consumption and brand engagement around the world, and it’s no different for sports.
Partner with an expert in graphic design services in Canada to help you design an app that reflects your brand. Then outsource a mobile app developer to build a user-friendly app that allows fans to interact in real time, enter competitions and even purchase tickets.
Website Fan Forums
Finding a good website development company that understands sports teams is crucial for your digital marketing success. Ask your developer about including fan forums on your site. There are so many exciting things you can do with a website, besides attractive design and creative content and forums are one of them.
By having a page on your website dedicated to fans, you can encourage them to share feedback, engage with one another and your team, and keep the conversation going. It’s a great way to build up your fandom and boost team morale. The best part? Costs are limited to building the web page, which requires little maintenance.
Eager to jumpstart fan engagement for your sports team? OTO Digital Solutions offers cutting-edge digital marketing services in Canada. We’ll design your website and mobile app and manage your social media campaigns for maximum reach. Let’s connect.