How to Keep Players Engaged During the Soccer Off-Season with Digital Content

The off-season doesn’t mean your soccer academy has to go quiet. In fact, it’s a golden opportunity to stay connected with your athletes, build loyalty, and strengthen your brand through consistent digital content.

Whether your players are training on their own or taking a break, staying visible during the off-season keeps your academy top-of-mind—and makes it easier to re-engage them when the new season starts.

At OTO Digital Solutions, we help soccer academies create strategic, high-impact content that keeps athletes and families engaged year-round. Here’s how you can do it too.

1. Weekly Training Tips or Challenges

Keep the ball rolling, literally. Share simple, at-home drills that players can practice on their own:

• “3 Cone Drills to Sharpen Your First Touch”

• “Weekly Footwork Challenge – Tag Us When You Try It”

• “1v1 Moves to Practice in the Backyard”

We can help you turn raw footage into branded, short-form video content optimized for Instagram and TikTok.

2. Behind the Scenes & Coach Insights

Off-season is a great time to humanize your staff. Share:

• Coach Q&As or tips via Instagram Reels or Stories

• A sneak peek of how your team is planning the next season

• “Meet the Coach” features to build relationships with parents and athletes

This adds personality and trust to your academy’s brand.

3. Email Content to Keep Parents in the Loop

While athletes might scroll past, parents check their inbox. Use off-season emails to:

• Share helpful advice on keeping players active and motivated

• Offer early-bird deals for camps or next-season programs

• Highlight success stories from past seasons

We can create automated email campaigns that keep your academy present without overwhelming your team.

4. Social Media Highlights from the Past Season

Keep the excitement going with:

• Throwback highlight clips

• Before/after comparisons of athlete growth

• Testimonials or quotes from players and parents

Off-season content doesn’t need to be new—it needs to be relevant and relatable.

5. Promote Upcoming Programs Early

Now’s the time to start planting seeds. Share:

• Countdown posts to your next tryout, camp, or training cycle

• “Spots Are Already Filling Up” messages with a sign-up link

• Testimonials tied to each offering (e.g. “What parents loved about last year’s summer camp”)

We help academies design launch-ready landing pages and promotional graphics to drive sign-ups.

Final Thought

Your soccer academy’s voice shouldn’t go silent in the off-season. With the right digital content strategy, you can keep athletes engaged, parents informed, and your programs full—year-round.

Need help creating content that keeps your academy relevant this off-season?

 Book a free strategy call with OTO Digital Solutions and let’s build a content plan that keeps you connected until kick