The Power of Google Reviews and How to Get More for Your Soccer Academy

In today’s digital world, what others say about your soccer academy often matters more than what you say about yourself. Parents searching for the best program for their child will almost always check reviews before they call, message, or register.

That’s why Google Reviews aren’t just nice to have, they're a growth tool. A strong rating and real, recent reviews can build trust, improve your local visibility, and ultimately drive more enrollments.

At OTO Digital Solutions, we help soccer academies grow their digital reputation, and here’s how you can start boosting your Google Reviews the right way.

Why Google Reviews Matter for Soccer Academies

• Build Trust with Parents: 84% of people trust online reviews as much as personal recommendations.

• Improve Local SEO: Google favors businesses with higher review volume and recent activity.

• Stand Out from Competitors: A 4.8 star rating with 25+ reviews often outshines academies with little to no presence.

• Boost Conversions: When new parents see positive experiences from others, they’re more likely to take action.

How to Get More Google Reviews (Without Begging)

1. Ask at the Right Time Right after a great camp, game, or parent conversation is the perfect opportunity. Send a short email or text with your Google review link.

2. Make It Easy Don’t just say “leave us a review”, include a clickable link and clear steps. We help academies create automated follow up emails with this built in.

3. Use Testimonials You Already Have Turn private compliments into public praise by asking: "Would you mind sharing that as a quick Google review? It would mean a lot to us!"

4. Incentivize Reviews (The Right Way) Offer things like:

5. Entry into a prize draw

6. Exclusive early access to registration

7. A branded gift for families who submit a review (Just don’t offer money, Google’s guidelines prohibit it.)

8. Reply to Every Review. Good or Bad Thank people for their time, respond professionally to criticism, and show that you care. This builds trust with both current and future families.

Where OTO Digital Solutions Comes In

We help soccer academies:

• Set up a Google Business Profile (if you don’t have one yet)

• Create email and SMS templates to request reviews

• Design branded review request graphics

• Monitor and respond to reviews professionally

• Showcase your best reviews across your website and social media

Final Thought

Every 5star review is a silent recruiter working for your academy 24/7. Make reviews part of your marketing strategy, not just a bonus. With a little consistency and, the right system ,you’ll build a reputation that fills your rosters and strengthens your brand.

Need help growing your Google Reviews and boosting trust online? Book a free strategy call with OTO Digital Solutions and we’ll help you get started the smart way.